100% Pure
100% Pure

100% Pure range of Natural Cosmetics

100% Pure is more than a brand name, and more than their formulations: it's their philosophy and their commitment.

100% Pure cosmetics are among the purest and healthiest, they are ultra-fresh clean skincare products full of superfoods as well as fruity makeup, rich in pigments for unprecedented effectiveness.

What to take care of yourself while enjoying the gifts of nature!

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100% Pure best-sellers

100% Pure Ultra Lengthening Fruit Pigmented Mascara - 10 g
€32.00
100% Pure Burdock And Neem Soothing Shampoo - 236 ml
€24.00
100% Pure Kelp And Mint Volumizing Shampoo - 236 ml
€24.00
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100% Pure Cocoa Pigmented Bronzer - 9 g
€41.00
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100% Pure Cocoa Pigmented Bronzer - 9 g
€41.00
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100% Pure Bamboo Blur mattifying & blurring finishing powder -...
€45.00 €40.50
100% Pure Retinol Restorative Overnight Balm - 28 g
€68.00
100% Pure Burdock And Neem Soothing Conditioner - 236 ml
€24.00
100% Pure Burdock And Neem Soothing Shampoo - 236 ml
€24.00
100% Pure Kelp And Mint Volumizing Shampoo - 236 ml
€24.00
100% Pure Ultra Lengthening Fruit Pigmented Mascara - 10 g
€32.00
100% Pure Dark Spot Remover - 30 ml
€52.00
100% Pure Retinol PM Eye Cream - 15 ml
€52.00
100% Pure Hydra Drench Cream - 40 ml
€48.00 €43.20
100% Pure Vitamin C Serum - 30 ml
€58.00
100% Pure Bright Eyes patch - 8 g
From €7.00
100% Pure Luminous Primer luminous foundation - 30 ml
€45.00
100% Pure 2nd Skin Peach Concealer - 5 ml
€27.00
100% Pure 2nd Skin Yellow Concealer - 5 ml
€27.00
100% Pure 2nd Skin Green Concealer - 5ml
€27.00
100% Pure Sunscreen SPF30 With Green Tea - 83 ml
€34.00
100% Pure Mattifying Face And Eye Primer - 30 ml
€46.00
100% Pure Niacinamide Booster - 10g
€29.00
100% Pure Collagen Booster Sheet Mask - 25 g
€8.00
100% Pure Kelp & Mint Volumizing Conditioner - 236 ml
€24.00
100% Pure Long Last Liquid Eye Liner - 7 ml
€33.00
100% Pure Coffee Bean Caffeine Eye Cream - 30 ml
€29.00
100% Pure Retinol Restorative Neck Cream - 44 ml
€60.00
100% Pure Deep Hydration Sheet Mask - 25 g
€7.00
100% Pure Does It All Sheet Mask - 25 g
€7.00
Discover 100% Pure brand

100% Pure, the Californian brand of ultra-vitamin cosmetics

100% Pure cosmetics can be summed up in 2 words: superfood and natural.

Indeed, when creating the brand in 2005, the founders Susie, James and Ric set themselves the goal of harvesting the best of what nature has to offer in order to obtain fruity, vitaminized formulations full of superfoods.

In addition, they define their skincare and makeup products as a composition of plants, minerals and/or marine vegetation that undergoes biological processes such as fermentation, distillation and cold treatment in order to create high-performance cosmetics, while being as close as possible to the environment, without any animal testing or potentially aggressive ingredients.

Niacinamide, retinol, caffeine eye cream, SPF, vitamin C serum... 100% Pure skincare for a successful routine

Renowned for their natural and effective face care, 100% Pure treats various skin concerns and restores healthy skin!

Here is the skincare routine that we recommend with their treatments:

In the morning, apply the vitamin C serum, a powerful antioxidant that guarantees protected and luminous skin. Afterward, enjoy the revitalizing and decongestant benefits of Caffeine Eye Contour. Then finish by applying SPF 30 sunscreen (every day, including in winter!) to fight against photo-ageing. If you have particularly dry or uncomfortable skin, apply a light layer of the ultra moisturizing cream before applying sunscreen.

In the evening, after a double cleansing, use a serum adapted to your skin. Do you want smooth skin and tight pores? Prefer the niacinamide booster. Rather want to get rid of your pigment spots and scars? Opt for the anti-dark spot serum. Once the serum has been applied, opt for a regenerating combo for the night based on retinol, the star active ingredient in organic and natural anti-aging skincare. Apply a thin layer of retinol eye contour, balm and neck cream and benefit from their rejuvenating and antioxidant powers.

Once or twice a week, treat yourself to a moment of relaxation and well-being with a mask session. Eye patch, moisturizing tissue mask, collagen booster or multifunction, it's up to you to choose according to your mood and your desires of the moment!

Everything you need for effective makeup: eyeliner, concealer, mascara, etc.

As popular and loved for their care as for their makeup products, 100% Pure showcases innovative, green and ultra-efficient makeup! The proof: they are all bestsellers.

The primer is everything you've always wanted: it prolongs the hold of complexion makeup but also eye makeup, it mattifies but without ever drying out the skin. A real universal product!

Iconic, 100% Pure complexion correctors allow you to find a perfectly unified base for even more sublimated makeup. Peach to counter dull complexion, yellow to erase dark circles or even green to remove redness and imperfections: become a colorimetry pro and get a perfect complexion!

Organic and natural eyeliners often come in powder or pencil form, but who hasn't dreamed of a high-performance liquid natural liner? 100% Pure did it! It is not only practical to use thanks to its brush tip, but it is also waterproof, pigmented and suitable for sensitive eyes. What more ?

As for the lengthening mascara, it extends the lashes to infinity while taking care of them and strengthening them. Its more? It is long-lasting, easy to apply and remove make-up.

Take care of your hair with their different ranges of shampoos and conditioners

Also present in the world of hair care, 100% Pure offers 2 different ranges:

The soothing shampoo / conditioner duo with burdock and neem for irritated, unbalanced and sensitive scalps, especially to detangling.

The volume shampoo / conditioner duo with kelp seaweed and mint for fine hair that is easily weighed down and lacks density and/or volume.

These 2 ranges are incomparably soft for the hair, without compromising on the results.

100% Pure Cosmetics

Your reviews on 100% Pure skincare and make-up

You love the 100% Pure brand as much as we do, here's what you say:

"I liked it a lot, the eyes are deflated and brighter." - Marie, about the Resplendent Eyes patches

"Very good cream, hydrates very well, generous and smells divinely good!" - Nawel, about the caffeine eye cream

"Same as mascara: good hold: promise kept!" - Nathalie, about long-lasting liquid eyeliner

"I wanted to try a base again.. all the ones I had tried before didn't suit me at all: oily, I was shiny, etc. This one is just great! The texture is really good and I shine a lot less, my makeup holds better." - Ludivine, about the mattifying foundation and eye primer

"Very effective on redness." - Aline, about the 2nd Skin green concealer

Do you want to discover even more brands that are as sparkling as they are efficient? Discover Nini Organics care.

Rather looking for other fruity superfood-based hair care products to complete your routine? Let yourself be tempted by the Tropikalbliss brand.