RMS Beauty Volumizing Straight Up mascara

RMS' Straight Up volume mascara unfolds, lengthens and plumps lashes for an intensified look.

Its curved brush in the center, composed of synthetic bristles, coats the eyelashes one by one and gives them volume, density and length.

Thanks to its Tri-Locking system, no more clumps, smudges and flakes ! The eyelashes are naturally sublimated for a period of 12 hours.

Intense black in color, this natural mascara ensures a sustained look and a doe eye effect.

Enriched with peptides, it nourishes the eyelashes, redensifies them and strengthens them durably.

Ophthalmologically tested, it is suitable for the most sensitive eyes.

RMS' Straight Up natural mascara is vegan and Cruelty-Free certified.

Proven results

96% of people who have tried the mascara find that it gives lashes fullness.*

93% of people who tested the mascara found that lashes looked longer.*

93% of people who have tested the mascara find that it adds spectacular volume to lashes.*

90% of people who have tried the mascara find that it makes the lash line fuller.*

*results observed in a customer study conducted on 33 people for 7 days.

How does RMS' Straight Up volume mascara intensify the look :

Peptides stimulate the growth of eyelashes, strengthen them and nourish them. They are full of vitality!

Candelilla wax intensely nourishes the eyelashes and delivers a protective film to protect them from external aggressions.

Shea butter, packed with antioxidants, revitalizes, protects and nourishes lashes.

Carnauba wax restores radiance and maintains lashes for long-lasting volume.